Let Your Message Shine

Capturing your Focus
Pictures, like word, communicate. We’re all familiar with the expression, “a picture says a thousand words.” That’s why I feel compelled to tell you about a recent email blast I received from my local yoga studio.

Discover Vinyasa Yoga
Dear Candace,

Tomorrow’s 4 pm woman only class will be taught by a new instructor, Jessica. Jessica has years of experience teaching Vinyasa flow yoga. Come and try her out!

Please note: The picture is a man, but this is a woman’s only class.

Frame your Message
Lest you think, this was a tzinut issue, I happen to know the women who do tree poses and downward dogs at this studio. They would never pixelate women’s faces! Even if the goal was to “lean to the tzniut right,” there are better options.

Of the yoga images featured in this eZine, which do you think would motivate a woman who enjoys yoga to try out a new instructor?

Do the pictures you choose enhance your message or do they sabotage your communication?

(I just spoke with frustrated board member of a pre-K through 12th grade school whose executive director insists on using only pre-K pictures in all their advertising because they are “so cute.” Careful: “cute” can be PR saboteur.)

Summer Objective
The summer is a great time to sift through old photos and create a compelling database of images!

Have questions? Contact me via email or call me at 516.569.8070 to schedule a free introductory chat about enhancing your communication.

Here’s Looking at You!
Kol tuv,

Candace Plotsker-Herman