Lights, Camera, Action! – part I

Lights, Camera, Action!

“You’re ok live on camera, right?” This simple question makes many uber-confident heads of school, principals, and executive directors shudder!

Chances are, like it or not, you will be asked to do live interviews. Some might be the softball variety – requiring perhaps a few nice words as an honoree, some may be for local TV stations seeking color about Jewish holidays or your social action leadership program, while others may be interviews with reporters whose agendas are not clear-cut.

We’ve all suffered through dinners featuring normally vivacious educators and leaders looking stiff and uncomfortable. Worse, we’ve seen articulate people deliver memorized words in drab monotones. Since you don’t want to be THAT person on camera, take some time to prepare!

Click here to read Lights, Camera, Action! – part II

To learn more about compelling video marketing tools or any of my other day school marketing and development services, please feel free to send me an email or call me at 516.569.8070.

Kol tuv,

Candace Plotsker-Herman