{"id":984,"date":"2017-07-04T08:45:52","date_gmt":"2017-07-04T12:45:52","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=984"},"modified":"2017-07-07T08:32:33","modified_gmt":"2017-07-07T12:32:33","slug":"the-authentic-face-part-i","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/the-authentic-face-part-i\/","title":{"rendered":"The Authentic Face – part I"},"content":{"rendered":"

\"\"Buzz Words<\/strong><\/span><\/p>\n

Buzzwords come and go. We could dismiss them as passing fashions or recognize that they reflect societal concerns. Last week at two different professional conferences I attended, the word that dominated all conversations was: authenticity<\/strong><\/span>.<\/em><\/span><\/p>\n

In today\u2019s politically charged climate, the thirst for authenticity is not surprising. As Purim and its themes of masks, unmasking and Jewish identity and survival approach, I invite you to consider how authenticity applies to your school.<\/span><\/p>\n

That might seem strange. After all \u2013 how could you not <\/em><\/strong>be authentic if you are a Jewish school? Isn\u2019t honesty a core value? Sure, but… from a messaging perspective, you might be surprised.<\/span><\/p>\n

Let me \u201cshare.\u201d During the past month I\u2019ve spent too much time perusing \u201cJewish women\u2019s\u201d Facebook sites. The wildly divergent responses to posts inquiring about schools committed to specific priorities in specific areas shocked me. (Of course, as a person who has been labeled yeshivish,<\/em> modern-machmir, <\/em>and left wing orthodox on the same day, I know that labels are in the mind of the labeller.) Yet, it seems clear that, in an effort to be all things to all people, many schools are not getting a clear, authentic message out.<\/span><\/p>\n

Click<\/span>\u00a0here to read The Authentic Face – part II<\/u><\/a><\/strong><\/em><\/p>\n

To learn more about compelling video marketing tools\u00a0or any of my other day school marketing and development services, please feel free to send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call me at 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Buzz Words Buzzwords come and go. We could dismiss them as passing fashions or recognize that they reflect societal concerns. Last week at two different professional conferences I attended, the word that dominated all conversations was: authenticity. In today\u2019s politically charged climate, the thirst for authenticity is not surprising. As Purim and its themes of […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11],"tags":[],"class_list":["post-984","post","type-post","status-publish","format-standard","hentry","category-chagim","category-marketing"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":6,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":1023,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/984\/revisions\/1023"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}