{"id":962,"date":"2017-07-03T06:10:18","date_gmt":"2017-07-03T10:10:18","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=962"},"modified":"2017-07-03T06:17:17","modified_gmt":"2017-07-03T10:17:17","slug":"lights-camera-action-part-ii","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/lights-camera-action-part-ii\/","title":{"rendered":"Lights, Camera, Action! – part II"},"content":{"rendered":"

\"\"Set the Stage<\/span><\/strong><\/p>\n

Except for circumstances where you have no advance warning, it’s best to prepare by practicing your message and your presentation style. These tips from photographer\/videographer Judah Harris should help.<\/strong><\/span><\/span><\/p>\n

\"\"\u00a0\u00a0Be sure that you know, to the greatest extent possible, the intended purpose of the video, where it will be seen, and why you’re the person being asked to appear on camera.<\/span><\/p>\n

\"\"\u00a0\u00a0Think not only about what you want to say, but also – especially if this is a marketing message – what the viewers might want to hear. Connect the two as seamlessly as possible. Stick to your message, but consider your\u00a0audience.<\/span><\/p>\n

\"\"\u00a0\u00a0For a more natural (and believable) presentation, DO NOT<\/strong> memorize your text. Of course, you need to remember select ideas and specific key words so that you remember\u00a0to incorporate them.<\/span><\/p>\n

\"\"\u00a0\u00a0Don\u2019t be afraid to stop talking and look directly into the camera. Pauses can be very effective.<\/span><\/p>\n

\"\"\u00a0\u00a0Let the interviewer lead the way. Refrain from answering before the question has been completed… even if you are sure you know exactly what the question is.<\/span><\/p>\n

\"\"\u00a0\u00a0How are you doing on camera? If your school is producing this video, ask for the producer\u2019s candid feedback. Are you coming across as interesting, believable, and clearly understood?\u00a0If not, request a retake. (You certainly have this luxury when your school, not a TV station, has commissioned the interview.)
\n<\/span><\/p>\n

~~~~<\/span>
\n Judah S. Harris is a photographer and filmmaker whose photography documenting Jewish life has been exhibited at the Jewish Museum and the Hebrew Union College-Jewish Institute of Religion Museum in New York City, Beth Hatefutsoth in Tel Aviv, and the Klutznick National Museum in Washington, D.C. To learn more,\u00a0<\/span>visit his website<\/u><\/strong><\/em><\/span><\/a>.
\n~~~~<\/span><\/p>\n

\"\"There is a classic tale from the Talmud (Ta’anit page 23A)<\/em>, of Honi\u00a0Ha-Me\u2019agel, the circle maker, who came upon an old man planting a carob tree.\u00a0 Honi asked the man, \u201cHow long will it take for this tree to bear fruit?\u201d\u00a0 The man replied, \u201cSeventy years.\u201d\u00a0 Honi then asked, \u201cAnd do you think you will live another seventy years and eat the fruit of this tree?\u201d\u00a0 The man answered, \u201cPerhaps not. However, when I was born into this world, I found many carob trees planted by my father and grandfather. Just as they planted trees for me, I am planting trees for my children and grandchildren so they will be able to eat the fruit of these trees.\u201d\u00a0 Trees help us focus on the next generation\u2026 on a meaningful future.<\/span><\/p>\n

On Tu b\u2019Shevat (and every day) we applaud the Jewish educators who focus on the next generation day in and day out to ensure that our legacy continues mi\u2019dor l\u2019dor<\/em>. I extend\u00a0a personal mazal tov <\/em>to our next generation: Bella! Of course… a hearty yashar koach<\/em> to her parents and all her morot<\/em> at Yeshiva Har Torah.<\/span><\/p>\n

Click<\/span>\u00a0here to read Lights, Camera, Action! – part I<\/u><\/a><\/strong><\/em><\/p>\n

To learn more about compelling video marketing tools\u00a0or any of my other day school marketing and development services, please feel free to send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call me at 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Set the Stage Except for circumstances where you have no advance warning, it’s best to prepare by practicing your message and your presentation style. These tips from photographer\/videographer Judah Harris should help. \u00a0\u00a0Be sure that you know, to the greatest extent possible, the intended purpose of the video, where it will be seen, and why […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,14],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","hentry","category-marketing","category-storytelling"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":16,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"predecessor-version":[{"id":982,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/962\/revisions\/982"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}