{"id":788,"date":"2017-07-02T15:33:32","date_gmt":"2017-07-02T19:33:32","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=788"},"modified":"2017-11-21T11:29:47","modified_gmt":"2017-11-21T16:29:47","slug":"ready-set-go-part-ii","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/ready-set-go-part-ii\/","title":{"rendered":"Ready, Set, Go! – part II"},"content":{"rendered":"

\"\"Which leads me to two ideas to share.<\/strong><\/span><\/p>\n

1. We think in terms of the calendar but how often do we seize the opportunity to do April\u2019s work in January? How do you shake up your marketing messages so they don\u2019t get stale?<\/strong><\/span> What do you do about recruitment in November? What about hakarat ha tov \u2013<\/em> not around Thanksgiving but in February? If you are the only school in town you don\u2019t want to bore editors. If you are one of four local day schools pitching the same reporters, you need to pitch creatively and differently. Consistent marketing should never be boring!<\/span><\/p>\n

2. Life-skills: Your parents want to know that their children will be ready to forge their way in the world.<\/strong><\/span> Stellar time management skills are crucial. And… all the apps in the world can\u2019t teach them! I will never forget the very sad day when – after driving a car pool in which young ladies claimed to have studied nine, ten, and even twelve hours for a Navi <\/em>quiz – I asked a school administrator to help them master time management and study skills. He showed me an impressive age-appropriate time management workbook and said, \u201cWe don\u2019t have time.\u201d One super-effective marketing theme \u2013 that can include several different narratives – can be pitching your school as one that teaches students critical life skills. Think about it \u2013 if you have time!<\/span><\/p>\n

Click<\/span> here to read Ready, Set, Go! – part I<\/u><\/a><\/strong><\/em><\/span><\/p>\n

As you look ahead to Tu b’Shevat, Purim,<\/em> and Pesach<\/em> – I wish you a calendar full of dynamic learning experiences. Should\u00a0you wish to discuss ways to plan effective, creative, marketing calendars – or even a pitch or two, please feel free to send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call me at 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Which leads me to two ideas to share. 1. We think in terms of the calendar but how often do we seize the opportunity to do April\u2019s work in January? How do you shake up your marketing messages so they don\u2019t get stale? What do you do about recruitment in November? What about hakarat ha […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-788","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":14,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"predecessor-version":[{"id":1031,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/788\/revisions\/1031"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}