{"id":666,"date":"2017-05-24T00:09:57","date_gmt":"2017-05-24T04:09:57","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=666"},"modified":"2017-06-29T08:00:01","modified_gmt":"2017-06-29T12:00:01","slug":"the-treasure-of-trees-part-i","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/the-treasure-of-trees-part-i\/","title":{"rendered":"The Treasure of Trees – part I"},"content":{"rendered":"

\"\"It’s Time to Celebrate!<\/strong>
\n<\/span><\/p>\n

While some people I know and love are counting down until Pesach<\/em>, I\u2019m thinking about birthday parties. Truly, I\u2019m thinking about one in particular \u2013 the one that occurs on the 15th<\/sup> of Shevat.<\/em><\/span><\/p>\n

My mom and I share an annual laugh recollecting buxser \u2013 that inedible fruit that PTA moms, for some inexplicable reason, distributed to us each Tu b\u2019Shevat<\/em>. Perhaps they were dentists. Thankfully, my children were presented with sweeter, easier to bite, fruits and even participated in meaningful Tu b\u2019Shevat<\/em> sedarim<\/em>. (Turns out that buxser is actually carob \u2013 but not those chocolaty chips I sprinkle on my frozen yogurt while pretending virtuously that I am eating a healthy, low-fat treat. Buxser is also noticeably absent from the list of biblical fruits that includes olives, dates, grapes, figs, and pomegranates.<\/span><\/p>\n

\"\"Tu b\u2019Shevat<\/em> presents many easily implemented opportunities for marketing messages. In fact, this morning, I received a LinkedIn offer for a free poster from Aishdas. I must say that I was quite attracted to its marketing message, \u201cWe often complain that we spend so much time on the halachic<\/em> trees, we lose sight of the forest. Hoping this helps you remember.\u201d Why not take advantage of Tu b\u2019Shevat<\/em> to publicize how you keep your eye on both the trees and the forest<\/strong> <\/span>\u2013 nurturing children, planting seeds, and reaping lasting, nourishing, wholesome, results?<\/span>
\n<\/span><\/p>\n

Reach out to your stakeholders using these themes of planting, sowing, and reaping. <\/span><\/p>\n

For a comprehensive list of resources, click here to read The Treasure of Trees – part II.<\/u><\/strong><\/em><\/span><\/a><\/p>\n

Should\u00a0you have any questions about implement a Tu b’Shevat<\/em> plan, marketing, resource development, assessing present materials, crafting compelling stories, utilizing data-driven research to present your case, or about any of my cost-effective day school services, please feel free to send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call me at 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s Time to Celebrate! While some people I know and love are counting down until Pesach, I\u2019m thinking about birthday parties. Truly, I\u2019m thinking about one in particular \u2013 the one that occurs on the 15th of Shevat. My mom and I share an annual laugh recollecting buxser \u2013 that inedible fruit that PTA moms, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11,14],"tags":[],"class_list":["post-666","post","type-post","status-publish","format-standard","hentry","category-chagim","category-marketing","category-storytelling"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":17,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/666\/revisions"}],"predecessor-version":[{"id":833,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/666\/revisions\/833"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}