{"id":597,"date":"2017-05-21T22:59:06","date_gmt":"2017-05-22T02:59:06","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=597"},"modified":"2017-06-29T08:18:18","modified_gmt":"2017-06-29T12:18:18","slug":"summer-sizzle-part-i","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/summer-sizzle-part-i\/","title":{"rendered":"Summer Sizzle – part I"},"content":{"rendered":"

\"\"Cultivate Relationships<\/strong><\/span><\/p>\n

I hope you are relaxing a bit this summer. After all as the Gershwin lyrics proclaim, \u201cSummer time and the living is easy…\u201d<\/span><\/p>\n

The classic Broadway hit contains a PR truth. August presents a wonderful opportunity for savvy educators and administrators to gain free media coverage for their schools. Sounds counterintuitive, I know. Yet, think about it. School is out, many business slow down. Nevertheless, radio and TV stations have to fill airtime, and newspapers must fill pages. Editors who feel the dearth of stories don\u2019t want to sacrifice their credibility by running boring fillers. That\u2019s where you can step in, fill the void, cultivate relationships with the media, and create a win-win situation.<\/span><\/p>\n

What\u2019s Your Story?
\n<\/strong><\/span>We discussed the importance of pitching stories strategically in past issues. While it\u2019s nice to gather clips; they are not your only goal.\u00a0<\/a><\/em><\/span><\/strong><\/span>If you missed What\u2019s Your Story, a PR pitching primer, click here.<\/u><\/em><\/span><\/a><\/strong><\/p>\n

\"\"Summer Sizzle<\/strong><\/span>
\nYour smiling graduation pictures along with lists of your high school\/seminary\/yeshiva in Israel\/Gap Year\/College acceptances have appeared in the local news. Wondering what else to pitch? Here are some story ideas to make your schools summer PR sizzle<\/em><\/strong><\/span>.<\/span><\/p>\n

\"\"\u00a0Promote an educational goal such as reading or reinforcing a foreign language<\/span>
\n<\/strong><\/span>\u201cNothing, it\u2019s summer!\u201d<\/em> was the clear response I received the other day when, after buying lemonade from my entrepreneurial ten-year old neighbor, I asked, \u201cRead any good books lately?\u201d Ask your reading specialist to provide five summer reading tips for different ages. Be sure she mentions community resources such as your local library\u2019s summer reading program. In fact, pictures of your students at the library demonstrating how day school students are part of \u2013 not apart from \u2013 your community may be important to your school\u2019s particular perception, recruitment, and retention challenges.<\/span><\/p>\n

\"\"\u00a0Reinforce a foreign language<\/span>
\n<\/strong><\/span>Many foreign language teacher say, \u201cUse it or lose it.\u201d And while daily Tefilah<\/em>, weekly Parsha<\/em> review and other studies, are probably part of your students\u2019 lives; they do not reinforce Modern Hebrew language skills. Ask one of your Hebrew teachers to offer Five Easy Ways to Reinforce Language Skills<\/em>. If you are pitching to a non\u2013Jewish newspaper be sure to ensure your article\u2019s universal appeal by making it clear that the skills described apply to all foreign languages.<\/span><\/p>\n

\"\"\u00a0Enable high school students to build their brag sheets<\/span>
\n<\/strong><\/span>Meaningful, interesting, and even quirky extracurriculars help high school students stand out from the crowd when applying to competitive colleges. While a summer stint doesn\u2019t replace long-term commitment, it offers students time to explore new possibilities. Even students who worked at summer jobs often find themselves with down time in late August before school starts. Editors might appreciate your list of five suggestions to jump-start your High School Brag Sheet!<\/span><\/p>\n

Click<\/span> here to read To Summer Sizzle – part II<\/u><\/a><\/strong><\/em><\/span><\/p>\n

Should\u00a0you have any questions about PR Pitches, developing and implementing a winning PR and fundraising plan, or about any of my cost-effective day school services, please feel free to send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call me at 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Cultivate Relationships I hope you are relaxing a bit this summer. After all as the Gershwin lyrics proclaim, \u201cSummer time and the living is easy…\u201d The classic Broadway hit contains a PR truth. August presents a wonderful opportunity for savvy educators and administrators to gain free media coverage for their schools. Sounds counterintuitive, I know. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,14],"tags":[],"class_list":["post-597","post","type-post","status-publish","format-standard","hentry","category-marketing","category-storytelling"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":30,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":847,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/597\/revisions\/847"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}