{"id":265,"date":"2017-05-17T01:45:54","date_gmt":"2017-05-17T05:45:54","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=265"},"modified":"2017-07-07T09:22:36","modified_gmt":"2017-07-07T13:22:36","slug":"33-pr-tips-part-ii-media","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/33-pr-tips-part-ii-media\/","title":{"rendered":"33 PR Tips – part II – Media"},"content":{"rendered":"

\"\"<\/a>Dealing with the Media<\/span><\/strong><\/p>\n

The answers to the questions in\u00a0<\/span>33 PR Tips – part I,<\/u><\/a><\/strong><\/span><\/em>\u00a0<\/strong><\/span><\/em>should help you refine your PR goals. Next, you\u2019ll be able to plan an effective PR calendar. While, of course, you can never guarantee which papers and stations will run your stories, you should decide what messages you want to promote and plan a schedule that promotes those messages strategically.<\/span><\/span><\/p>\n

14. Sound bytes: be sure that you, your staff, faculty, and parent ambassadors can articulate your school\u2019s mission and clearly and concisely.<\/strong><\/span>
\n15. Illustrate your points through stories about individual students and successes.\u00a0<\/span>Click here to read my past article, What’s\u00a0Your Story?<\/u><\/a><\/strong><\/em><\/span>
\n\"\"<\/a>16. Collect facts and statistics and use them creatively.<\/strong><\/span> Take a look at the way I used numbers on the back cover of a magazine I created\u00a0for the Les Turchin Chabad House at Rutgers University.<\/em> Note how a unique compilation of date yields a page (which could also be a story, a release, or an article in your weekly newsletter\u00a0during a quiet week) where the sum is definitely greater that the total of its parts.
\n17. Develop<\/strong><\/span> relationships with editors.
\n18. Prepare<\/strong><\/span> phone pitches. Assume that you will have 30 seconds to convince reporters that your story idea will be compelling to readers.
\n19. Be super prompt<\/strong><\/span> about supplying any information, pictures, and additional contacts that reporters request.
\n20. Put\u00a0procedures in place that outline office policy for dealing with the media during a crisis situation.
\n21. Summer is a significantly easier time of year to get publicity. Prepare a calendar of summer pitches now.<\/strong><\/span> These should include: looking back, graduation, accomplishments, and looking forward to the coming school year.
\n22. Don\u2019t neglect nostalgia marketing. Many people who are still hurting from the economic downturn find comfort in looking back to the \u201cgood old days.\u201d Share your school history<\/strong><\/span> with them. Old photos work wonders!<\/span><\/p>\n

Click here to read 33 PR Tips – part I<\/u><\/a><\/strong><\/em><\/span><\/p>\n

Click here to read 33 PR Tips – part I<\/a>II<\/u><\/strong><\/em><\/p>\n

PR that is guided by a carefully articulated plan, will hit the target!\u00a0If you have any questions about laser-targeted PR please\u00a0feel free to\u00a0send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dealing with the Media The answers to the questions in\u00a033 PR Tips – part I,\u00a0should help you refine your PR goals. Next, you\u2019ll be able to plan an effective PR calendar. While, of course, you can never guarantee which papers and stations will run your stories, you should decide what messages you want to promote […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":24,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/265\/revisions\/1046"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}