{"id":257,"date":"2017-05-17T01:46:07","date_gmt":"2017-05-17T05:46:07","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=257"},"modified":"2017-07-07T09:21:51","modified_gmt":"2017-07-07T13:21:51","slug":"33-pr-tips-part-i-policy","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/33-pr-tips-part-i-policy\/","title":{"rendered":"33 PR Tips – part I – Policy"},"content":{"rendered":"

\"\"<\/a>Policy: What are your primary PR goals?<\/span><\/strong><\/p>\n

1. Recruitment?<\/span>
\n 2. Retention?<\/span>
\n 3. Credibility?<\/span>
\n 4. Parent Loyalty?<\/span><\/p>\n

Who are your competitors?<\/strong><\/span>
\n 5. Are they other yeshivot<\/em> and day schools?<\/span>
\n 6. Are they public schools?<\/span>
\n 7. Are they elite private and independent schools?<\/span>
\n 8. Look<\/strong><\/span> at your answers to the above six questions and then ask<\/strong><\/span> yourself: does your PR address your challenges consistently?<\/span>
\n 9. If you need to recruit: does your PR calendar consider admissions, Open House, and enrollment schedules? A huge PR blast highlighting your strengths AFTER enrollment deadlines wastes time, effort, and money.<\/strong><\/span><\/span>
\n 10. If you lose students at specific grades, for example, middle school, your PR needs to focus on specific skills gained during those grades that will not be mastered by students who opt out.<\/span>
\n 11. If you compete with independent schools, you need to make the case for Jewish day school education on a regular basis<\/strong><\/span>. Highlighting your excellent secular education will not suffice. You must document how your students thrive in the secular world as educated, committed, proud Jews.<\/span>
\n 12. If you compete with other yeshivot<\/em>, you need to address concerns that keep potential parents up at<\/strong> night.<\/span> How does your school address those issues in ways that your competitors do not? How do you differ from your competitors?<\/span>
\n 13. \u00a0Are you complacent? Don\u2019t be.<\/strong> <\/span>A few years ago, I spoke with a principal who said, \u201cOur classes are full, so we don\u2019t need PR. Sadly, the school didn\u2019t care about its image or the way parents were treated\u2026 until another day school opened in the neighborhood.”<\/span><\/p>\n

Click here to read 33 PR Tips – part II<\/u><\/a><\/strong><\/em><\/span><\/p>\n

PR that is guided by a carefully articulated plan, will hit the target!\u00a0If you have any questions about laser-targeted PR please\u00a0feel free to\u00a0send me an <\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call 516.569.8070.<\/span><\/p>\n

Kol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Policy: What are your primary PR goals? 1. Recruitment? 2. Retention? 3. Credibility? 4. Parent Loyalty? Who are your competitors? 5. Are they other yeshivot and day schools? 6. Are they public schools? 7. Are they elite private and independent schools? 8. Look at your answers to the above six questions and then ask yourself: […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-257","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":11,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"predecessor-version":[{"id":1045,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/257\/revisions\/1045"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}