{"id":243,"date":"2017-05-16T20:51:10","date_gmt":"2017-05-17T00:51:10","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=243"},"modified":"2017-06-29T07:50:08","modified_gmt":"2017-06-29T11:50:08","slug":"shine-in-the-press-part-ii","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/shine-in-the-press-part-ii\/","title":{"rendered":"Shine in the Press &#8211; part II"},"content":{"rendered":"<p><strong><span style=\"color: #000000;\"><span style=\"color: #006600;\">Ways to Illuminate&#8230;<\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #006600;\"><strong><a href=\"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/05\/Shine3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-250\" src=\"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/05\/Shine3.jpg\" alt=\"\" width=\"288\" height=\"216\" srcset=\"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/05\/Shine3.jpg 288w, https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/05\/Shine3-1x1.jpg 1w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a>Write a winning press release:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\"> 1. The main point and your school\u2019s name should appear in the first two sentences.<\/span><br \/>\n<span style=\"color: #000000;\"> 2. When possible, paint a picture.<\/span><br \/>\n<span style=\"color: #000000;\"> 3. Keep you overall strategy in mind.<\/span><br \/>\n<span style=\"color: #000000;\"> 4. Yes, tell your Chanukah stories, but make sure they send a message that says more than, \u201cwe celebrated Chanukah.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #006600;\"><strong>Fan the Flame:<br \/>\n<\/strong><\/span>1. If you want to get double duty out of the release by sending it to grandparent donors, send a release about an intergenerational Chanukah project.<\/span><br \/>\n<span style=\"color: #000000;\"> 2. If constituents think you do a stellar job with <em>limudei kodesh<\/em> but that you lag behind in general studies, highlight a program that uses up-to-date computer software or (supervised) social networking.<\/span><br \/>\n<span style=\"color: #000000;\"> 3. If you need to make the case that your students master Hebrew language skills, highlight your pen pal program with quotes of Chanukah correspondence between your students and those in <em>Sderot<\/em>.<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><em><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/shine-in-the-press-part-i\"><u>Click here to read Shine in the Press &#8211; part I<\/u><\/a><\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">My team and I are here to help you communicate effectively, increase visibility and loyalty, recruit and retain students, and raise important funds. Should you have any questions about writing more effective press releases or about any of my day school services, please send me an <\/span><strong><em><a style=\"color: #0000ff;\" href=\"mailto:Cph@CreativeCommunicationsGroup.com?subject=Have%20Questions?\"><u>email<\/u><\/a><\/em><\/strong>\u00a0<span style=\"color: #000000;\">or call 516.569.8070.<\/span><\/p>\n<p><em><span style=\"color: #000000;\"><strong>Kol tuv,<\/strong><\/span><\/em><\/p>\n<p><a href=\"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/03\/SignatureBlack.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-182\" src=\"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/03\/SignatureBlack-300x46.jpg\" alt=\"\" width=\"300\" height=\"46\" srcset=\"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/03\/SignatureBlack-300x46.jpg 300w, https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/03\/SignatureBlack-6x1.jpg 6w, https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-content\/uploads\/2017\/03\/SignatureBlack.jpg 565w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\"><strong>Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ways to Illuminate&#8230; Write a winning press release: 1. The main point and your school\u2019s name should appear in the first two sentences. 2. When possible, paint a picture. 3. Keep you overall strategy in mind. 4. Yes, tell your Chanukah stories, but make sure they send a message that says more than, \u201cwe celebrated [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-chagim","category-marketing"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":7,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/243\/revisions\/811"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}