{"id":1184,"date":"2019-04-15T15:51:43","date_gmt":"2019-04-15T19:51:43","guid":{"rendered":"https:\/\/www.creativecommunicationsgroup.com\/wordpress\/?p=1184"},"modified":"2019-04-15T15:51:43","modified_gmt":"2019-04-15T19:51:43","slug":"for-every-generation","status":"publish","type":"post","link":"https:\/\/creativecommunicationsgroup.com\/wordpress\/for-every-generation\/","title":{"rendered":"For Every Generation"},"content":{"rendered":"

\"\"Intergenerational\u00a0Marketing
\n<\/strong><\/span>Many years ago, I instituted a Grandparents League at a modern orthodox yeshiva. Within days, I discovered my insensitive error: I had not considered the sad reality that fact some students didn\u2019t have living grandparents. I apologized and moved forward with the \u201cIntergenerational Special Person Group.\u201d<\/span><\/p>\n

Fortunately, I was savvy enough to realize that if the group was going to succeed I needed \u2018buy-in\u2019 from grandparents and other relatives. I formed an Intergenerational Group to act as an advisory committee. They shared that while they would fly cross-country for a Chanukah play or graduation, they really wanted to experience the nitty-gritty! What was going on the classroom?<\/span><\/p>\n

Take away? Larger intergenerational events such as Sunday breakfasts or melave malkes\u00a0<\/em>included curriculum fairs or individual classroom activities. We budgeted the extra time to invite parents and extended families to be photographed with the principal, teacher, and child at siddur\u00a0<\/em>and chumash <\/em>plays \u2013 and presented mi\u2019 dor l\u2019dor<\/em>certificates to these special guests. Eventually, they were happy to not only pay \u201cIntergenerational League\u201d dues but also to make larger contributions. Moreover, many volunteered their time and expertise \u2013 becoming our true partners.<\/span><\/p>\n

\"\"The Learning Experience
\n<\/strong><\/span>During the past few months, I was thrilled to celebrate a chagigat chumash<\/em>at Yeshiva Har Torah and an intergenerational day and chagigat siddur<\/em>at Farber Hebrew Academy. While those were pure nachat<\/em>, I felt quite chagrined to discover that my stellar adolescent broad jumping abilities had declined pathetically when second grader Benny measured my results at the Har Torah Math Fair.<\/span><\/p>\n

As Pesach approaches and generations of families gather together, we all feel the mandate to teach our children experientially: B’chol dor vador chayav adam liharot et atzmo, k’ilu hu b’atzmo yatza ata, mishibud Mitzrayim…\u201d<\/em><\/span><\/p>\n

\u201cIn every generation, an individual must demonstrate for himself as if he himself is leaving Egyptian servitude right now.\u201d<\/span><\/p>\n

How do you share the learning experience with your students\u2019 extended families?
\n<\/em><\/strong>Please use\u00a0<\/a>this link<\/u><\/a>\u00a0<\/strong><\/em>to share your ideas.<\/span><\/p>\n

For a host of Pesach resources, please visit:
\n<\/span>Lookstein Pesach Resources<\/u><\/em><\/strong><\/span><\/a><\/p>\n

Schechter Pesach Resources<\/u><\/em><\/strong><\/span><\/a><\/p>\n

Have questions?<\/strong> <\/span>Please feel free to send me an\u00a0<\/span>email<\/u><\/a><\/em><\/strong>\u00a0or call me at 516.569.8070 to learn more about intergenerational marketing, I’m also happy to discuss special projects as well as annual retainers.
\n<\/span>
\nChag kasher v’sameach!
\nKol tuv,<\/strong><\/span><\/em><\/p>\n

\"\"<\/a><\/p>\n

Candace Plotsker-Herman<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Intergenerational\u00a0Marketing Many years ago, I instituted a Grandparents League at a modern orthodox yeshiva. Within days, I discovered my insensitive error: I had not considered the sad reality that fact some students didn\u2019t have living grandparents. I apologized and moved forward with the \u201cIntergenerational Special Person Group.\u201d Fortunately, I was savvy enough to realize that […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","hentry","category-chagim","category-marketing"],"_links":{"self":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":10,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1196,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1196"}],"wp:attachment":[{"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativecommunicationsgroup.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}