Lag b’Omer Memories
My childhood memories of Lag b’Omer are of days filled with plain old-fashioned fun. No classes, a bagged picnic lunch, and games outdoors. And… if my bangs were in my eyes… that was the day to get them trimmed. (Yom Haatzmaut or Rosh Chodesh, in that case, would have been missed opportunities.)
Want to share your favorite memories? Please click here. I would love to share them in my Shavuot issue.
The holiday holds several PR messages– in fact in a past Lag b’Omer issue, I shared 33 ways to promote your message on Lag B’omer.
To Love Your Fellow Jew
This year, however, I want to focus on only one Lag b’Omer message. It is one that can speak to all your constituents loudly and clearly. I admit, it may seem too simple, too sweet, but here it is: (with attribution to Chabad.org).
The Talmud relates that in the weeks between the Jewish holidays of Passover and Shavuot, a plague raged amongst the disciples of the great sage Rabbi Akiva, “because they did not act respectfully towards each other.” These weeks are therefore observed as a period of mourning, with various joyous activities proscribed by law and custom. On Lag b’Omer the deaths ceased. Thus, Lag b’Omer also carries the theme of the imperative to love and respect one’s fellow Jew (Ahavat Israel).
So… how can you use this theme to recruit and retain students? Read on!
Click here to read To Love Your Fellow Jew – part II
Should you have any questions about marketing, resource development, assessing present materials, crafting compelling stories, utilizing data-driven research to present your case, or any of my day school services, please feel free to send me an email or call me at 516.569.8070.
Kol tuv,
Candace Plotsker-Herman