Think Healthy
Editors are always on the lookout for savvy, easy-to-implement health ideas. Wondering what you can contribute?
Enlist a science teacher, school nurse or alum to submit a health article with a summer angle. Or, ask one of your budding journalist students to research and write the article.
Skin Safety
Efficient tips about reducing exposure to the sun’s harmful rays are always welcome. How about deconstructing the sunscreen aisle?
Summer Foods
Submit an article about summer foods that can help boost moods and reduce stress.
Provide easy to cook with your children summer recipes. For an educational spin, incorporate the hands-on math and science lessons that can be learned from each recipe. Keep it lighthearted and fun!
Warm Welcomes! Don’t wait until September to roll out the media welcome wagon to welcome new faculty members.
If you wait, the local papers might only have space for a headshot and a few lines head about an auteur nest Science teacher. In early August, however, the chances are better of running your entire story about her plans for each sixth grader to complete an original “green” project. Be sure to get double exposure from these “welcome aboard” articles: Post them on your website and distribute them to your parents in September.
Turn Holiday Time into Your Time.
Labor Day is labor free for most people – but not for radio and TV editors.
Editors still need guests. Let them know that you are available to be interviewed on Labor Day. A few weeks in advance, submit a few transitioning back to school ideas and chances are excellent that you’ll be on the news!
Look back…look ahead
Of course, this is always a good time to sum up the year’s challenges, innovations, and accomplishments. You’ll also want to introduce exciting new ventures for the next year.
Click here to read To Summer Sizzle – part I
Should you have any questions about PR Pitches, developing and implementing a winning PR and fundraising plan, or about any of my cost-effective day school services, please feel free to send me an email or call me at 516.569.8070.
Kol tuv,
Candace Plotsker-Herman