Social Media

It used to take a day or two for gossip to spread. Now thanks to social media, it’s instantaneous!

My friend Ari Katz recently shared this article with me. As the director of Camp Mesorah, he had summer camp in mind. Clearly, his message applies to schools as well. Social media can be dangerous for campers, students, their parents, and institutions.

Today, hundreds if not thousands, of parents feel free to comment about perceived insults, challenging assignments, gross fish sticks, or annoying new policies. In the past, an upset parent might have commented to a friend, “My child had too much homework tonight – it was just busy work!” Or… “I thought the school trip was disorganized.” Perhaps the parent would have put a note in their child’s knapsack or called an administrator.

Channeling negative social media is a challenge. First, you need to point out the possibility of a culture that promotes negativity, snarkiness, and a lack of ownership. Mot important, you must create an alternative, open communication environment so that parents know their feelings and needs will be heard and addressed.

I remember the day I introduced my grandmother to the Internet. She asked, “Is this a good thing or a bad thing?” I replied, “both.” It’s up to us to ensure that it is a good thing.

Click here for more insights and helpful advice from Ari Katz.

To learn more about crafting compelling mission statements, creating memorable narratives, or any of my other day school marketing and development services, please feel free to send me an email or call me at 516.569.8070.

Kol tuv,

Candace Plotsker-Herman