Counting. Between Pesach and Shavuot, multiple alerts arrive in my in-box reminding me to count, count, count. So far, every evening, I’ve remembered. (Full disclosure: my iPhone plays an 8:30 pm reminder.) This focus on counting makes me suggest that you use numbers to help your parents, donors, and the media understand how your work “counts.”
Newspaper editors loves love user-friendly PR pitches. Busy parents crave transparent information. They want to know what’s happening in our classrooms (and boardrooms), but often don’t have the time read lengthy articles.
You know what your constituents’ main concerns are. While these vary from school to school, there is no doubt that parents and donors want to be sure you are being fiscally responsible and proactive while providing a stellar Jewish and General Studies education.
Click here to read PR Pitches in 33 Seconds – part II
Should you have any questions about marketing, resource development, or about any of my day school services, please send me an email or call me at 516.569.8070.
Kol tuv,
Candace Plotsker-Herman