Sprout Sensationally

February 2012

Planting Schedule It’s possible that your goal is simply to appear in the newspaper monthly. Even so, think about your overall calendar.

A simple PR calendar should reflect your school’s varied strengths. Even if you have a loyal base AND a pre-school waiting list, you want to present a well-rounded image.

Clearly, a community day school promotes itself differently than a Mesivta. Yet, the strategic rules are the same. If your goal is to be in print once a month during the school year – you still need to plan those ten releases and be sure they reflect ALL your priorities.

So, a Mesivta might lean heavily toward articles that reflect its Limudei Kodesh curriculum and the kesher maintained with alumni while students are studying in Israeli yeshivas and after they return to pursue college education. To reflect varying strengths, however, the Mesivta should be sure to promote its AP scholar and state-of-the-art Science program. Similarly, the Community Day School might promote the way it stresses that stellar analytical skills are not only for acing tests but also for being productive and inclusive members of society. An encompassing approach would also demonstrate that its graduates are comfortable leading services at any college Hillel House.

For a free ½ hour phone consultation about creating an effective PR calendar, contact me.

A few more Tu B’Shevat resources:

Canfei Nesharim
Canfei Nesharim’s website includes many articles and Divrei Torah exploring the connections between Tu b’Shevat and the environment. It also features sample lesson plans to educate about the environment from a Torah perspective.

Lookstein Center
The Lookstein Center provides links to a variety of lesson plans, articles and printable Tu b’Shevat Sederim.

Hazon is a dynamic organization that works to create a healthier and more sustainable Jewish community for all. Learn about its innovative educational curricula and resources and download the Tu b’Shevat Haggadah.

Coalition on the Environment and Jewish Life (COEJL)
COEJL seeks to expand the contemporary understanding of such Jewish values as Tikkun Olam, Tzedek, and G’Milut Chasadim to environmental action and advocacy. Its Tu b’Shevat page features creative resources.

Jewish National Fund
The Jewish National Fund (JNF) is not only about tree certificates and little blue Tzedaka boxes (though they certainly are a source for both)! Access the JNF’s Tu b’Shevat Across America page which provides different Tu b’Shevat Haggadot, activities, lesson plans, sermons, and a host of other resources. Tu b’Shevat in the Schools program will provide you with free educational newsletters and posters.

Teva Center
The Teva Center is a non-denominational Jewish Environmental Education Institute. It runs single-day programs as well as residential programs (from two- to four-days in duration) for fourth- through eighth-graders. These intensive programs are designed to sensitize participants to nature’s rhythms and help them develop a more meaningful relationship with both nature and their own Jewish practices. (These programs take place at several sites in the Northeast.)

Should you have any questions about implementing a Tu b’Shevat plan or about any of my day school services, please contact me at (516) 569-8070 or send me an email.

Until the next issue, Kol Tuv!


Candace Plotsker-Herman
Creative Communications

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