to request a
Is it a struggle for you to fund the programs or campaigns that will help you meet your mission?
Are you doing an A plus job educating students – intellectually, emotionally, and spiritually – yet earning a B minus in recruitment and retention?
Is your school featured regularly in your local media?
Are your parents solid goodwill ambassadors?
If so, kol ha’cavod. If not, Creative Communications can help you address challenges while building on your strengths.
In addition to notable achievements including Intel Merit Scholarship winners, stellar Israel and college acceptances, and meaningful chesed programs, in a school of excellence, transformational magic occurs in each classroom daily. Candace Plotsker-Herman knows how
to convey that subtle magic to a school’s constituents: present families, potential parents, alumni, grandparents, and prospective donors. Her collaboration with administrators to develop a comprehensive media strategy ensures that the desired message reaches the desired audience at the optimal time.
Dr. Daniel J. Vitow
North Shore Hebrew Academy High School
Hebrew Academy of the
Five Towns and Rockaway
Quite simply, we provide the best of all worlds: you will receive the individualized attention of a small agency along with the resources of a Madison Avenue firm. Most important, you will reap the benefits of working with a dedicated professional who is personally committed to day school education.
Challenges? Deadlines? Teamwork? I thrive on challenges, produce under pressure, and work well with others. At the same time, I am an independent, results-oriented, self-starter.
I am a proactive public relations professional; I do not merely report your school events to appropriate media outlets according to a monthly calendar. You don’t need me for that! I work with you to assess your challenges and then articulate a creative strategy to meet them. My group and I help you create the news that will address and alleviate parent and community concerns, build visibility and loyalty, and increase recruitment and retention. (Curious? Click here and I will email you a short report highlighting the difference between reactive and proactive newsletters.)
Creating effective short and long
term development strategies
Media list development
Public relations and Fundraising
Email support: brainstorming,
editing, virtual hand-holding
Web page design and
You can choose from a menu of competitively priced packages which include monthly consultations, email support (Q&A, brainstorming, strategizing, document editing, etc.), press releases, and, newsletter writing and editing. Monthly packages start at $720 and require a six month commitment.
My team and I will create a communications package to fit your needs and budget. Most schools opt for retainers, ranging from ten to 40 hours a month. Many choose one of my day school packages, others need a customized program, while some prefer an hourly rate for specific projects or short term mentoring.
Click here to request a complimentary consultation so we can discuss the most effective and efficient option for you.